by Jeff Yablon | Jul 9, 2014 | Marketing, Search Engine Optimization SEO
The other day, someone I’ve known since we were about ten years old and who’s a successful banking executive asked me this question: “What’s SEO?” Anyone who knows me—and I include my readers and listeners in that illustrious group—...
by Jeff Yablon | Jul 1, 2014 | Content, Marketing, Search Engine Optimization SEO
A couple of years ago, I suggested that Google+ was merging with Facebook. My tongue-in-cheek point was metaphorical vis a vis a merger that won’t ever happen, but also steeped in reality. Privacy is over. Period. I’ve written about the evolution and...
by Jeff Yablon | Nov 8, 2013 | Content, Influency
In case the importance of building content and content’s effect on Influency has eluded you, today we’ll be using AMEX Open Forum as an example of just how important Influency is and how seriously you need to look at managing the many elements of said...
by Jeff Yablon | Oct 15, 2013 | Content, Influency, Marketing
I’ll bet you haven’t thought very much about where The President of The United States intersects with cupcakes. Last week, I told you a story about politics and Facebook conversations in a discussion of the volume of Influency available to President Obama....
by Jeff Yablon | Aug 30, 2013 | Influency, Marketing
A long time ago I ran a restaurant. The guy who mentored me and had been in the hospitality business for a couple of decades shared his motto with me: inspect, don’t expect. I don’t care for that idea when it comes to people; I’d prefer to believe...
