by Jeff Yablon | Sep 7, 2011 | Business Process, Content, Customer Service, Marketing, Search Engine Optimization SEO
Something that started as both a great marketing tool and a great customer service tool has, over time, become a nuisance. Online reviews, a cool idea and a great way to crowd-source decisions, feel less and less useful. Early this year I told you about a bad...
by Jeff Yablon | Aug 29, 2011 | Business Process, Customer Service, Search Engine Optimization SEO
It’s been a few months since we inducted a new member to The Answer Guy’s Customer Service Wall of Shame. Honda Financial, I sure hope you’re listening. Recently, a friend’s mother, one year into an automotive lease with Honda Financial, needed...
by Jeff Yablon | Aug 12, 2011 | Search Engine Optimization SEO
For all the time I spend telling you about Search Engine Optimization, I don’t talk very much about Search Engine Marketing. While SEO is but one part of SEM, most commonly we think of SEO as a separate, focused act—getting you more organic traffic in Google...
by Jeff Yablon | Aug 2, 2011 | Content, Search Engine Optimization SEO
This morning I received a piece of SPAM that made me think of how difficult it can be to take SEO seriously if you aren’t a Search Engine Optimization Consultant, yourself. I’ve mentioned the SEO credibility issue before, alluding to a friend who...
by Jeff Yablon | Jul 20, 2011 | Business Process, Content, Search Engine Optimization SEO
When I write, I stress over whether my words are fun to read, their value to your business change efforts, and whether I’m talking about the same topics too often. We don’t get a tremendous number of comments here, so I rely on feedback I get from other...
