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Does SEO Matter? Yes. Why? Because Google Can’t Count.

by Jeff Yablon | Nov 2, 2011 | Search Engine Optimization SEO

I was excited when Google announced the new real-time feature in Google Analytics. My excitement lasted only a few seconds. Once I was granted access to the new version of Google’s traffic-counting software, that’s how long it took to see that Google...

Where Business Change Meets Journalism: EVERYWHERE

by Jeff Yablon | Oct 31, 2011 | Business Process, Search Engine Optimization SEO

Back in the day, I served a couple of years as President of an international journalism group. The Computer Press Association was a collection of people who, as the name suggested, wrote about technology and took the tenets of journalism pretty seriously. I’m...

Yahoo Begs for Links, Offers Bribes. Is That SEO?

by Jeff Yablon | Oct 14, 2011 | Business Process, Search Engine Optimization SEO

If there was ever a doubt in your mind about how important SEO Consulting and Search Engine Optimization are, you may now thank the good folks at Yahoo! for defining the issue clearly. SEO matters, and Yahoo! is handing out bribes. Never mind the irony of poor grammar...

Another Sip of Google’s Secret Sauce: PageRank is Finite!

by Jeff Yablon | Sep 22, 2011 | Search Engine Optimization SEO

While you can do your own SEO (and sometimes we train clients on Search Engine Optimization rather than doing it for them), one of the reasons to hire an SEO Consultant instead is that the sheer number of things-that-might-effect-SEO-but-you-don’t-know-how is...

What Makes Google Think You’re Important (How SEO Works)

by Jeff Yablon | Sep 16, 2011 | Business Process, Content, Marketing, Media

I’m interested in Search Engine Optimization for several reasons. One, it’s through SEO that we attract people to this web site, and that makes for business. Two, our business happens to be Search Engine Optimization, so I can both attract more of that...
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