by Jeff Yablon | Jul 25, 2014 | Business Process, Content, Marketing
Context is everything. OK, so not quite everything, but it’s close. Almost everything you say and do becomes pretty close to meaningless unless the people who hear or watch you know something about whatever message you’re trying to get across. And with...
by Jeff Yablon | Apr 12, 2013 | Content, Influency, Marketing
About a month ago, a UK-based Marketing consultancy called Click Consult did something smart. Click Consult posted and started updating the collective words of wisdom of Google’s Matt Cutts to a web site they registered call The Short Cutts (and Matt’s...
by Jeff Yablon | Apr 4, 2013 | Content, Influency, Search Engine Optimization SEO
I’ve been out of town, and so while Bob has been working, and our long-tail marketing efforts have continued doing their thing, I missed something a few days ago. Now, let’s tweak the Influency equation a bit. And let’s talk about why. Last week, our...
by Jeff Yablon | Sep 21, 2012 | Marketing, Search Engine Optimization SEO
If you take a look at this piece from Search Engine Land, written earlier in the week by Danny Sullivan, one of the best known and best respected search engine optimization guys, you’ll see the entire history (to date) of “Panda”. Panda is one of...
by Jeff Yablon | Jul 9, 2012 | Business Process, Design, Development, Media
If I was you, I’d be out spamming other web sites for all I was worth. OK, so not really. SPAM is icky. Not the Hormel meat product, but the practice of sending out a bunch of unwanted messages to people who you aren’t engaged with in the hopes that...
