As often as I discuss the relationship between perception and reality, there are few issues that display the importance of paying attention to the way your customers see you and behave better than speed. Now, we have a new measurement that you can use to gauge the impact speed has on your business.
Well, sort of.
With its sensational “How One Second Could Cost Amazon $1.6 Billion in Sales” title, this article got my attention. It referenced one small part of this research, as reported at Mashable:
