by Jeff Yablon | Feb 13, 2017 | Business Change Highlights
I’m a big fan of thinking differently. It sometimes lands me in trouble but is also where most of our business here comes from. And while there are similarities, I’m not talking about an Apple-style “think different”. At least, not usually....
by Jeff Yablon | Dec 10, 2014 | Marketing
Fourteen years ago, Apple made John Lennon Think Different, immortalizing him in a poster-and-TV-commercial advertising campaign. Yesterday, on the thirty-fourth anniversary of The Best Beatle’s death, Apple decided that thinking different was no longer...
by Jeff Yablon | Jun 3, 2013 | Influency, Marketing
One of the hallmarks of Answer Guy Central, both in terms of what we get done for our clients and how I write the words you find here most days, is that we consider and act on many different variables. In a world becoming both bigger and smaller at the same time—and...
by Jeff Yablon | May 25, 2012 | Business Process, Media
As many conversations as I’ve had about Facebook, and as often as I comment on how I believe Facebook is going about the business of being the world’s largest social network in the wrong way, the conversation always seems to be about Mark Zuckerberg. One...
by Jeff Yablon | May 14, 2012 | Business Process
Thinking different pays off. It’s a lesson that applies to many parts of business change. Perseverance pays off, too, but perseverance can get in the way of thinking differently, so as business people we need to find, but also constantly be re-evaluating the...
