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Tag Archives: think different

For Business Change, Stop Trying The Wrong Hiring Criteria

Posted on May 25, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

As many conversations as I’ve had about Facebook, and as often as I comment on how I believe Facebook is going about the business of being the world’s largest social network in the wrong way, the conversation always seems to be about Mark Zuckerberg.

One of Facebook’s co-founders, and the guy who Zuck often credits for keeping Facebook running at a pure net-and-bolts engineering level, was Dustin Moskovitz. Moskovitz,  now a founder of shared business task list startup Asana, is looking to change the world again. And I say Dustin Moskovitz is creating business change in ways that are way more important than what Asana sells. ... READ MORE of For Business Change, Stop Trying The Wrong Hiring Criteria at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (792 words, estimated 3:10 mins reading time)

Filed Under: Business Change, Media

In Freakonomics You Need to Pay Your Employees A LOT More

Posted on May 14, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

The Secret Business Change of Freakonomics

Thinking different pays off. It’s a lesson that applies to many parts of business change.

Perseverance pays off, too, but perseverance can get in the way of thinking differently, so as business people we need to find, but also constantly be re-evaluating the line between staying the course and business change.

Last week, Stephen Dubner at Freakonomics laid something out that illustrates this—and that I’ve said for years.

You Aren’t Paying Your Employees Well Enough ... READ MORE of In Freakonomics You Need to Pay Your Employees A LOT More at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (438 words, 2 images, estimated 1:45 mins reading time)

Filed Under: Business Change

New Ideas About Hiring The Right People, from Harvard!

Posted on March 15, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

I’m a big fan of “thinking different“. Whether it’s trivial stuff or big earth-shattering shifts, thinking differently is a business change that pays off. Often, you don’t know how that will look until it happens, but if I can get you to “think different“, you’ll thank me. I promise.

Sometimes thinking different can be a stretch, like looking at The National Football League as an example of socialism. But dig inside and you’ll see the wisdom and benefit that can come from something as simple as looking at things in new ways. Business Change? Yes, please! ... READ MORE of New Ideas About Hiring The Right People, from Harvard! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (417 words, estimated 1:40 mins reading time)

Filed Under: Business Change

Fruit Flies, Steve Jobs, “Think Different” Business Change

Posted on February 29, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

If you’ve been looking for an excuse to consume a liquid lunch, you needn’t look any further than fruit flies. New research on the little pests confirms something that scientific findings have shown many times: in moderation, alcohol is good for you.

When Steve Jobs and Apple told us to “think different” all those years ago, I guess they were on to something. ... READ MORE of Fruit Flies, Steve Jobs, “Think Different” Business Change at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (221 words, estimated 53 secs reading time)

Filed Under: Business Change

“Think Different” (Not Apple, but OOMA)

Posted on December 22, 2011 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

From 1997 to 2002, Apple’s main advertising campaign encouraged us to “Think Different“. It was a plea to do exactly that, by getting away from Microsoft Windows. It was a business request for very real business change.

Yesterday, I came across a new way to think different. It isn’t revolutionary, unless you think knocking your phone bill down to almost nothing and saving electricity at the same time qualifies.

OK, so of course that qualifies. But my question to you is this: how many chances do you miss to create business change by think (ing) different (ly)? ... READ MORE of “Think Different” (Not Apple, but OOMA) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (433 words, 1 image, estimated 1:44 mins reading time)

Filed Under: Business Change




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