by Jeff Yablon | Apr 15, 2013 | Content, Development, Influency
Right this moment, someone is trying to hack your website. And if you use WordPress, right this moment about 90,000 someones are trying to break in. None of that is hyperbole. There really are bad guys out there trying to break the security on your web site every...
by Jeff Yablon | Apr 12, 2013 | Content, Influency, Marketing
About a month ago, a UK-based Marketing consultancy called Click Consult did something smart. Click Consult posted and started updating the collective words of wisdom of Google’s Matt Cutts to a web site they registered call The Short Cutts (and Matt’s...
by Jeff Yablon | Apr 10, 2013 | Business Process, Content, Influency, Media
Television is all about Influency. Media, content, copyright, and now, Aereo. While television networks are beginning to lobby to get Aereo classified as a copy-right-stealing infringer of rights to their broadcast signals, I’m telling you, right here and now,...
by Jeff Yablon | Apr 5, 2013 | Content, Influency
When you’re The Answer Guy, you need to have answers ready for tough questions. And for the time being, my answer to “is Livefyre a good idea?” is, sadly, an emphatic no. This makes me sad, but probably not for the reason you’re thinking....
by Jeff Yablon | Apr 4, 2013 | Content, Influency, Search Engine Optimization SEO
I’ve been out of town, and so while Bob has been working, and our long-tail marketing efforts have continued doing their thing, I missed something a few days ago. Now, let’s tweak the Influency equation a bit. And let’s talk about why. Last week, our...
by Jeff Yablon | Mar 19, 2013 | Business Process, Content, Influency, Media
Google penalties are a very bad thing. We’re careful to keep our clients’ Optimization strategies on the up-and-up so Google not only sees them as important and worthy of high search engine optimization rankings, but doesn’t ever see them as bad...
