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Is That Page ‘Content’, or is it ‘News’?

by Jeff Yablon | May 10, 2013 | Content, Customer Service, Influency, Marketing

Influency takes a lot of work. And sometimes what was influence-y yesterday is less so today. This is why, even though there’s nothing about Influency that you couldn’t make happen yourself if you had the time, you hire The Answer Guy. Here’s a new...

Can Saying Bad Things Have Good Influency Marketing Effect?

by Jeff Yablon | May 6, 2013 | Content, Influency, Marketing

I love the coincidences that happen in the pursuit of Influency. Like coming across the picture you see here at a blog about Intellectual Property, just a few days after telling you how we handle image copyrights. Or that Seth Godin, a marketing legend who feels as...

Influency, Chris Brogan, eBooks, Superheroes and Tights

by Jeff Yablon | Apr 29, 2013 | Content, Influency, Marketing, Media

How does this book factor into a discussion on Influency? If you’re looking for a quick read/impossible-(for most people)-roadmap-to-Influency, use this link or click the picture at the top of this piece and get your hands on a copy of It’s Not About The...

PhotoDropper by photodropper.com? Photodropper at WordPress?

by Jeff Yablon | Apr 26, 2013 | Content, Influency, Search Engine Optimization SEO

It’s a complete coincidence that I told you about the way we handle pictures at Answer Guy Central just a few days ago. This morning, I heard for the first time about PhotoDropper. And I’d like to point out that I’ve linked to Photodropper.com both...

Who ARE You (and Who Owns Your Website Trademarks), Anyway?

by Jeff Yablon | Apr 22, 2013 | Content, Influency, Media

As you build your Influency, you’ll find that there are a lot of things to manage that you never thought of before Influency* became important to you. One is your digital assets—and there are a LOT of them, cast to all corners of the Internet. When we started...

WHAT HAPPENS When You ‘Build a Web Site in One Hour’ ?

by Jeff Yablon | Apr 19, 2013 | Content, Influency, Marketing, Media

You can build a web site in an hour, but it’s a very bad idea. On the other hand, if you talk about building a web site in one hour, enough, in the right way, and in the right places, people notice. And Google notices, which is equally—maybe more—important. Now,...
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