by Jeff Yablon | Dec 8, 2016 | Business Change Highlights, Business Process, Content
Houston, we have a Donald Trump problem. Now, thanks to the mess that was the US Presidential Election of 2016 there’s a content marketing problem, too. Call it The Google AMP Identity Problem. It’s not a small thing. The picture at the top of this article...
by Jeff Yablon | Apr 19, 2016 | Content, Influency, Marketing
In 2009, The Federal Trade Commission created a rule that banned native advertisements without disclosure. We weighed in on the idea, saying that for $11,000,01 (the fine was $11,000) we’d post native advertisements for you, and a couple of months later followed...
by Jeff Yablon | Apr 6, 2016 | Content, Influency, Marketing
A couple of years ago I found myself in a back-and-forth through LinkedIn with Brian Clark, the impresario at Copyblogger and a guy I once referred to as the smartest guy in business. Brian and I were talking about his decision to turn off comments at Copyblogger, and...
by Jeff Yablon | Mar 29, 2016 | Business Change Highlights, Content, Marketing
The magic of perspective is … well, it’s magic. Nowhere is this more true than in geopolitics, or in content marketing. I was reminded of just how important this magic of perspective thing is a few weeks ago, when a friend of a friend posted this video...
by Jeff Yablon | Mar 23, 2016 | Content, Marketing
Your Content Marketing Sucks. The idea of what makes for great content marketing and who’s good at it is evolving at an incredible pace. How fast? The amount Search Engine Optimization’s value shifted over the course of about five years seems about equal...
by Jeff Yablon | Mar 2, 2016 | Content, Marketing
Rhetoric is a powerful thing. Just ask Donald Trump Drumpf. Adjusted rhetoric is even more so. OK, so in the case of Mr Trump, adjusted rhetoric goes only so far. He’s terrifying, and the fact that after TrumpDrumpf won a bunch of primaries during...
