by Jeff Yablon | Oct 23, 2015 | Business Change Highlights, Business Process, Content
Over forty years ago the Corleone family make a few offers that couldn’t be refused. This week, Youtube proved who’s the Godfather of the Internet. YouTube Red And The Offer You Can’t Refuse Youtube Red is coming next week, and it’s a big...
by Jeff Yablon | Sep 29, 2015 | Business Process, Content
It’s a good bet that at some point during any visit here you’ll notice that handsome devil, Will, The WordPress Helper. Will is was the mascot of The WordPress Helpers, formerly one of the sites in the PC-VIP family. Our web sites get about a thousand...
by Jeff Yablon | Sep 16, 2015 | Business Process, Content, Media
Life, as we all know, imitates Art. Unless it’s the other way around. The media business has long been a great example of nobody being quite sure what activity drives which, and recently a long piece in The New York Times Sunday Magazine waxed...
by Jeff Yablon | Jul 14, 2015 | Content, Marketing, Search Engine Optimization SEO
Last week, we posted this story about Google Rules—specifically, parsing Google Rules. That’s (mostly) a conversation about Search Engine Optimization, of course, and SEO is dead … except, it isn’t. Yesterday, I stumbled on another piece by SEO...
by Jeff Yablon | Jul 9, 2015 | Content, Marketing, Search Engine Optimization SEO
Google has rules. Sometimes Parsing Google Rules is about knowing how to search, while other times parsing Google rules is about getting found. And as time goes on understanding the latter keeps getting more difficult. Yesterday I came across a post at SERoundtable,...
by Jeff Yablon | Jun 15, 2015 | Business Change Highlights, Content
Whether the subject is marketing, technology, people, money, or pretty much anything else, managing your business can be tricky. No more so than when it comes to protecting the value of your web site. We’ve mentioned several variations on this theme. A couple...
