Creative Apocalypse

Life, as we all know, imitates Art. Unless it’s the other way around.   The media business has long been a great example of nobody being quite sure what activity drives which, and recently a long piece in The New York Times Sunday Magazine waxed...

Media Engagement

On the Internet, where no-one can hear you scream, Media Engagement is everything. Wait. Let’s be more emphatic about that: Media Engagement is Everything. This isn’t news, of course. Internet marketing success is all about your media and how people engage...

Media Standards (I Told You So)

Media Standards? I Told You So. No seriously, this post is all about things working as expected, and also me being in I Told You So mode. I’ve done I told you so a few times here. If I’m honest about it I acknowledge that I kind of enjoy being right and am...
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