by Jeff Yablon | Dec 1, 2014 | Content, Media
Once upon a <blank>, there was a <blank> called <blank>. And young people loved it, and <blank>ed it for decades. And then one day, Mad Libs became important to Pixar’s 22 Rules for Phenomenal Storytelling. The End. Of course, that...
by Jeff Yablon | Nov 25, 2014 | Business Process, Content, Media
In business, we often think we need to know where we’re going if we have any hope of getting there. But if your business is storytelling, sometimes the path undefined is the path to greatness. And that’s Rule #3 of Pixar’s 22 Rules for Phenomenal...
by Jeff Yablon | Nov 18, 2014 | Content, Marketing, Media
When we launched VideoNetworkOne, I produced the little piece you see here. In it, I praised the work of Hank Green. Hank, brother o’ John (the nearly-forty-year-old writer of Teen-Angsty drivel like The Fault in Our Stars), does cutting through the noise...
by Jeff Yablon | Nov 11, 2014 | Content, Marketing, Media
Break down Pixar’s 22 Rules for Phenomenal Storytelling and you’ll find that some rules resonate for you more than others. This will be true whether you’re creating art for art’s sake—can anyone afford to do that anymore?—or are a proud,...
by Jeff Yablon | Nov 7, 2014 | Content, Marketing, Media
We all know a character or two. Not characters in plays, films, or other stories, but … you know … characters. People with an edge or a story of their own or at least an edge that looks like there’s an interesting story behind it. What’s...
by Jeff Yablon | Oct 30, 2014 | Content, Media
The guys at Pixar have storytelling down to an art. In fact, the creators of the animated films with the widest appeal of the last twenty years or so have turned storytelling into not just art, but science, too. Here are Pixar’s 22 Rules for Phenomenal...
