by Jeff Yablon | Dec 11, 2015 | Content, Marketing, Search Engine Optimization SEO
By now, you’ve heard of Search Engine Optimization. While it was considered snake oil for a few years, even non-technical, non-marketing types have come to understand that SEO matters, even if they don’t know what that means. Even if they fall into the...
by Jeff Yablon | Dec 29, 2014 | Content, Influency, Marketing, Media, Search Engine Optimization SEO
I’ve been quiet here recently; our moments-away launch of The WordPress Helpers has been keeping me busy. But you can bet that with the year drawing to a close I’ve been trying to think of a way to put a bow on the idea of Influency in 2014. Yesterday...
by Jeff Yablon | Nov 18, 2014 | Content, Marketing, Media
When we launched VideoNetworkOne, I produced the little piece you see here. In it, I praised the work of Hank Green. Hank, brother o’ John (the nearly-forty-year-old writer of Teen-Angsty drivel like The Fault in Our Stars), does cutting through the noise...
by Jeff Yablon | Nov 7, 2014 | Content, Marketing, Media
We all know a character or two. Not characters in plays, films, or other stories, but … you know … characters. People with an edge or a story of their own or at least an edge that looks like there’s an interesting story behind it. What’s...
by Jeff Yablon | Nov 4, 2014 | Content, Marketing
Last week I announced a series based on Pixar’s 22 Rules for Phenomenal Storytelling. As many stories do, we’ll start with a sort of introduction. Let’s talk about the idea of what matters in Pixar Storytelling Content Marketing. Until the...
