by Jeff Yablon | May 17, 2013 | Content, Influency, Media
Just how important is a) creating video and other media and b) owning it? Ask Lorne Michaels and the production company that owns Saturday Night Live. SNL has been around for a very long time, and the volume of video that the decades-old franchise has produced is...
by Jeff Yablon | May 16, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
In case you’ve somehow missed this, we’re big believers in Search Engine Optimization. Let me be blunt: remove the “it’s snake oil” part of the conversation (and it isn’t), and the simple truth is that if you don’t optimize...
by Jeff Yablon | May 14, 2013 | Content, Influency, Media
Here’s a game changer: Digital Zoom isn’t all bad. Media has a huge impact on Influency*, and we adjust our views of and advice on how to handle certain issues as the realities surrounding them change. Search Engine Optimization is getting harder, for...
by Jeff Yablon | May 10, 2013 | Content, Customer Service, Influency, Marketing
Influency takes a lot of work. And sometimes what was influence-y yesterday is less so today. This is why, even though there’s nothing about Influency that you couldn’t make happen yourself if you had the time, you hire The Answer Guy. Here’s a new...
by Jeff Yablon | May 6, 2013 | Content, Influency, Marketing
I love the coincidences that happen in the pursuit of Influency. Like coming across the picture you see here at a blog about Intellectual Property, just a few days after telling you how we handle image copyrights. Or that Seth Godin, a marketing legend who feels as...
