by Jeff Yablon | May 9, 2014 | Business Process, Media
In the latest and greatest-in-recent-memory example of a large media business trying to keep the media business running in the way it once did, this week Major League Baseball Advanced Media got a bunch of podcasts removed from Apple’s iTunes store by invoking...
by Jeff Yablon | May 6, 2014 | Influency, Marketing
Think you understand social media? Even some of the world’s best-known marketing experts are having trouble understanding it. And yes, I’ll include me in that statement, which is either too egomaniacal (“he just called himself an expert”), or...
by Jeff Yablon | Apr 3, 2014 | Influency, Media
Last week, Eat24, one of the aren’t-there-too-many-of-these? restaurant delivery services, shut down their Facebook page. But Eat24 didn’t merely pull the plug; they posted a long explanation of why they were bolting the largest social network....
by Jeff Yablon | Feb 21, 2014 | Business Process, Influency
Rick Pitino is an idiot. Let me be clear that I have no insight into the highly successful basketball coach’s IQ, and I certainly don’t mean the statement literally. But speaking off the cuff and communicating in a manner that’s designed to get both...
by Jeff Yablon | Feb 4, 2014 | Influency, Marketing, Media
See these fun building blocks? You recognize the logos, and you know you can’t make marketing Influency without social media, but are you putting your marketing influency blocks in order? For that matter, do you even know which influency building blocks matter...
