by Jeff Yablon | Jan 30, 2018 | Marketing
One of my favorite marketing-and-trademark conversations has always been about what happens when a brand becomes generic. Xerox. Kleenex. TIVO. Band-Aid. What about the rare case where a genericized product actually gets improved upon? Are Nexcare Band-Aids...
by Jeff Yablon | Jun 19, 2014 | Business Process
I grew up in Parsippany, New Jersey. I attended Parsippany High School, where, when I was there, the school mascot was the Redskins. Or One Redskin, or something. Each year, at pep rallies and football games, we had a student dressed up as that Redskin character. I...
by Jeff Yablon | Jun 17, 2014 | Business Process, Influency
It’s a pretty good bet that you own something from—or at least something reminiscent of—IKEA. Perhaps the world’s foremost expert at producing and distributing inexpensive furniture and home goods and teaching people how to outfit small spaces to feel like...
by Jeff Yablon | May 9, 2014 | Business Process, Media
In the latest and greatest-in-recent-memory example of a large media business trying to keep the media business running in the way it once did, this week Major League Baseball Advanced Media got a bunch of podcasts removed from Apple’s iTunes store by invoking...
by Jeff Yablon | Apr 22, 2013 | Content, Influency, Media
As you build your Influency, you’ll find that there are a lot of things to manage that you never thought of before Influency* became important to you. One is your digital assets—and there are a LOT of them, cast to all corners of the Internet. When we started...
