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Spending Money to Get Customer Service: A Winning Strategy

by Jeff Yablon | Jun 14, 2014 | Business Change Highlights, Customer Service, Influency

If you missed me last week, it’s because I did something very stupid … followed by something smart. First, I trusted a company that deserved no such trust, and then I started paying them a lot more—just so I could get customer service. There are two...

You’re a Racist. Welcome to Colin Cowherd’s Business Process

by Jeff Yablon | Jun 6, 2014 | Business Process, Media

LeBron James. Colin Kaepernick. Tiger Woods. Colin Cowherd? In a fun-filled round of which one of these is different?, you’d probably realize right away that Colin Cowherd is different from Mssrs. James, Woods, and Kaepernick.   All three of the other guys are...

Intellectual Property: The Internet Has No Laws

by Jeff Yablon | Jun 2, 2014 | Content, Influency, Search Engine Optimization SEO

Most times if something you read begins with a disclaimer, you can ignore it. Well, I’m not an attorney, but you’re going to want to stick with the following legal ramblings because The Internet Has No Laws.   There have been several developments in the...

Springpad Enters Deadpool, Reaches Oblivion. Nobody Cares.

by Jeff Yablon | May 29, 2014 | Business Process, Influency

Sometimes in business and Influency the only thing that matters is complete and total dominance. Do a search on the word oblivion, and you’ll find that the 2013 Tom Cruise film of that name dominates the results. Tell Google you want to see images for the word...

What You Want To Read, and The Content Your Targets Want

by Jeff Yablon | May 27, 2014 | Content, Influency, Marketing

Facebook recently established an official position about “like bait”. You’ve seen like bait in your Facebook feed; it’s content that specifically asks you to like it, so its social media Influency will rise. Facebook’s position is that...
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