by Jeff Yablon | Feb 14, 2018 | Business Change Highlights
Once upon a time, criticizing Apple was something I enjoyed doing. I believe I stopped that sometime in the last century. So please excuse the “Macs Suck” in the art you see here. I don’t think Macs suck at all, even though I’m a strident...
by Jeff Yablon | Feb 6, 2018 | Search Engine Optimization SEO
You search for things every day. Search has become such a big part of the Internet—and the Internet such a big part of life—that the idea of finding information has become a bit of an unfunny joke. You Want Tech Support? Google It. Now, Search Results Problems are...
by Jeff Yablon | Jan 30, 2018 | Marketing
One of my favorite marketing-and-trademark conversations has always been about what happens when a brand becomes generic. Xerox. Kleenex. TIVO. Band-Aid. What about the rare case where a genericized product actually gets improved upon? Are Nexcare Band-Aids...
by Jeff Yablon | Jan 26, 2018 | Business Process, Customer Service
How much is a $250 bonus worth? The value of a 250 dollar bonus may be $250 when measured mathematically, but its real value has very little to do with the math. This week, one of the food delivery services doing business in New York City has offered couriers a bonus...
by Jeff Yablon | Jan 22, 2018 | Business Change Highlights
We’ve been hearing about The Death of Journalism for almost a decade. Last week, HuffPo announced a business change that may show the death of journalism becoming a real thing. Which is funny/not-funny considering how little good The Huffington Post did for...
