by Jeff Yablon | Apr 10, 2013 | Business Process, Content, Influency, Media
Television is all about Influency. Media, content, copyright, and now, Aereo. While television networks are beginning to lobby to get Aereo classified as a copy-right-stealing infringer of rights to their broadcast signals, I’m telling you, right here and now,...
by Jeff Yablon | Apr 9, 2013 | Influency, Marketing
See this unremarkable-looking seventy-year-old man? His name is Michael Markman. Once upon a time, mickeleh, as he calls himself on YouTube, was a highly-placed Appler, and if you click the picture above you can see mickeleh tell about the time then-Apple CEO Gil...
by Jeff Yablon | Apr 8, 2013 | Influency, Media
With The Answer Guy’s Daily Influency Videos now rolling out, I find myself being asked a new kind of question regularly: how do you do that? And my answer is starting to sound a lot like influency is as simple as getting a hot coffee … you need to ask the...
by Jeff Yablon | Apr 5, 2013 | Content, Influency
When you’re The Answer Guy, you need to have answers ready for tough questions. And for the time being, my answer to “is Livefyre a good idea?” is, sadly, an emphatic no. This makes me sad, but probably not for the reason you’re thinking....
by Jeff Yablon | Apr 4, 2013 | Content, Influency, Search Engine Optimization SEO
I’ve been out of town, and so while Bob has been working, and our long-tail marketing efforts have continued doing their thing, I missed something a few days ago. Now, let’s tweak the Influency equation a bit. And let’s talk about why. Last week, our...
