See all the stuff that goes into Search Engine Optimization? It’s a lot of stuff. A LOT of stuff. You can’t afford it.
Of course, you also can’t afford not to do it.
A few weeks ago I came across this Google+ Thread. It was started by an SEO practitioner who said, simply, that you can’t afford SEO. Interesting. He even made a point that will make getting your business even less likely: you can’t outsource SEO. And you know what? He’s right, on both counts; you can’t afford SEO and you can’t outsource it because computer geeks don’t get your business well enough to be entrusted with such a task.