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Achieving Influency* Through Long Tail Marketing and Search Modeling

Category Archives: Content

Content takes a lot of forms. And Content Marketing is the most important part of your Integrated Marketing plans. The Answer Guy has content covered for you, from all angles

Optimization Elements, SEO, Small Business, and Expenses

Posted on May 23, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

The Answer Guy Thinks About The Many Elements of Search Engine Optimization

See all the stuff that goes into Search Engine Optimization? It’s a lot of stuff. A LOT of stuff. You can’t afford it.

Of course, you also can’t afford not to do it.

A few weeks ago I came across this Google+ Thread. It was started by an SEO practitioner who said, simply, that you can’t afford SEO. Interesting. He even made a point that will make getting your business even less likely: you can’t outsource SEO. And you know what? He’s right, on both counts; you can’t afford SEO and you can’t outsource it because computer geeks don’t get your business well enough to be entrusted with such a task. ... READ MORE of Optimization Elements, SEO, Small Business, and Expenses at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (359 words, 2 images, estimated 1:26 mins reading time)

Filed Under: Content, Design, Development, Influency, Marketing, Media, Search Engine Optimization SEO

Yahoo and Tumblr Create The New Influency as Porn Goes Legit

Posted on May 20, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments
Yahoo! Buys Tumblr. The Media Balance of Power Shifts. Porn Goes Legit

Yahoo!/Tumblr: Finally Making Porn a Legit Business

You read it here first. Pornography just went legit, and we have Yahoo! to thank for it.

That’s probably not the first thing that Yahoo! buying Tumblr makes you think about, but it’s the biggest change that this $1.1 billion transaction makes happen. Yahoo! would like to think otherwise, of course, and we’ll talk about that, but the biggest impact of Yahoo! buying Tumblr is that porn just went legit.

Typically, big companies don’t like porn. And social/censorship issues notwithstanding, that’s a perfectly acceptable business position; who needs the liability of hosting questionable content on your servers? ... READ MORE of Yahoo and Tumblr Create The New Influency as Porn Goes Legit at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (498 words, 1 image, estimated 2:0 mins reading time)

Filed Under: Content, Influency, Media

How’s This Sound? Live from Yahoo! It’s Saturday Night!

Posted on May 17, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

The OImportance of Video, via http://goanimate.com/video-maker-tips/why-video-marketing-important/ (sort of)

Just how important is a) creating video and other media and b) owning it? Ask Lorne Michaels and the production company that owns Saturday Night Live.

SNL has been around for a very long time, and the volume of video that the decades-old franchise has produced is huge. And until now, the only place you could see it was at the web site of NBC, the television network that airs Saturday Night Live and always has. Well, SNL’s archive is moving to Yahoo!. Meaning that NBC, which you’ve always thought was the company that guarded the assets of everybody’s favorite weekly comedy program, just lost the rights to air those videos; it turns out NBC didn’t own them. Live from Yahoo!, It’s Saturday Night! ... READ MORE of How’s This Sound? Live from Yahoo! It’s Saturday Night! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (237 words, 1 image, estimated 57 secs reading time)

Filed Under: Content, Influency, Media

Lee Odden: OPTIMIZE! (Content Marketing, SEO, Social Media)

Posted on May 16, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Optimization (And SEO, and Content Marketing, and Influency)

In case you’ve somehow missed this, we’re big believers in Search Engine Optimization. Let me be blunt: remove the “it’s snake oil” part of the conversation (and it isn’t), and the simple truth is that if you don’t optimize your presence on the Internet so search engines can and want to find you, you have a very big problem. ... READ MORE of Lee Odden: OPTIMIZE! (Content Marketing, SEO, Social Media) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (849 words, 2 images, estimated 3:24 mins reading time)

Filed Under: Content, Influency, Marketing, Search Engine Optimization SEO

How Digital Zoom Can Actually IMPROVE Your Media

Posted on May 14, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Digital Zoom May Not Be As Bad to Your Photographic Media As You Thought

Here’s a game changer: Digital Zoom isn’t all bad.

Media has a huge impact on Influency*, and we adjust our views of and advice on how to handle certain issues as the realities surrounding them change. Search Engine Optimization is getting harder, for example, so much so that we’re talking about images more than ever. And we used to tell our clients to stay away from video, but that’s changed: you must produce video as part of your optimization efforts.

And in an act of complete photographic heresy, I’m changing my position on Digital Zoom. ... READ MORE of How Digital Zoom Can Actually IMPROVE Your Media at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (304 words, 1 image, estimated 1:13 mins reading time)

Filed Under: Content, Influency, Media

Is That Page ‘Content’, or is it ‘News’?

Posted on May 10, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Google, Optimization, and News Versus Content

Influency takes a lot of work. And sometimes what was influence-y yesterday is less so today. This is why, even though there’s nothing about Influency that you couldn’t make happen yourself if you had the time, you hire The Answer Guy.

Here’s a new example of why.

This morning, both in my newsfeed and on Google+, I came across a story by Barry Schwartz. I’ve mentioned Barry here once before, referring to his site Search Engine Roundtable as a great resource for Optimization (and of course, therefore, Influency). I still read Barry, but that might change soon; I’m starting to think that Influency is in the process of passing him by. ... READ MORE of Is That Page ‘Content’, or is it ‘News’? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (463 words, 1 image, estimated 1:51 mins reading time)

Filed Under: Content, Customer Service, Influency, Marketing

Can Saying Bad Things Have Good Influency Marketing Effect?

Posted on May 6, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

'Good' Communications: Is That Good Marketing?

I love the coincidences that happen in the pursuit of Influency. Like coming across the picture you see here at a blog about Intellectual Property, just a few days after telling you how we handle image copyrights.

Or that Seth Godin, a marketing legend who feels as though he’s pretty much dropped out of sight lately, could cross my radar so soon after a piece I recently wrote about him. And Seth’s point, for a second time in a week, boils down to this:

Sometimes, even in marketing, it’s OK to be a contrarian. ... READ MORE of Can Saying Bad Things Have Good Influency Marketing Effect? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (438 words, 1 image, estimated 1:45 mins reading time)

Filed Under: Content, Influency, Marketing

Influency, Chris Brogan, eBooks, Superheroes and Tights

Posted on April 29, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

How does this book factor into a discussion on Influency?

If you’re looking for a quick read/impossible-(for most people)-roadmap-to-Influency, use this link or click the picture at the top of this piece and get your hands on a copy of It’s Not About The Tights.

It’s Not About The Tights is a book by Chris Brogan, who I’ve mentioned here quite a few times. Often, I pick on Chris for being too-much-about-acting-like-a-guru-and-too-little-about-substance; mostly I prefer the style of Chris’ sometimes writing partner Julien Smith. But It’s Not About The Tights, despite being all full of guru-like prose, feels different to me, because it makes a clear point: you make what you make. ... READ MORE of Influency, Chris Brogan, eBooks, Superheroes and Tights at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (645 words, 20 images, estimated 2:35 mins reading time)

Filed Under: Content, Influency, Marketing, Media

PhotoDropper by photodropper.com? Photodropper at WordPress?

Posted on April 26, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Is It Photodropper, Or Is It Photodropper via WordPress.org?

It’s a complete coincidence that I told you about the way we handle pictures at Answer Guy Central just a few days ago. This morning, I heard for the first time about PhotoDropper.

And I’d like to point out that I’ve linked to Photodropper.com both in the image at the top of this story, and in the link you see above.

Big deal? You bet it’s a big deal. ... READ MORE of PhotoDropper by photodropper.com? Photodropper at WordPress? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (408 words, 1 image, estimated 1:38 mins reading time)

Filed Under: Content, Influency, Search Engine Optimization SEO

Who ARE You (and Who Owns Your Website Trademarks), Anyway?

Posted on April 22, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

A borrowed image without source attribution

As you build your Influency, you’ll find that there are a lot of things to manage that you never thought of before Influency* became important to you. One is your digital assets—and there are a LOT of them, cast to all corners of the Internet.

When we started building out the content at Answer Guy Central some years ago, we made a decision about artwork that we’d incorporated into our pages. In short, if we hadn’t created the artwork, then we would link to it. This is a somewhat controversial idea and in one form or another has gone to court a few times; people who had created things didn’t want others to link to it because it could be seen as a misappropriation of copyrighted, trademarked, or at least there’s-no-dispute-who-owns-this-thing assets. ... READ MORE of Who ARE You (and Who Owns Your Website Trademarks), Anyway? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (829 words, 2 images, estimated 3:19 mins reading time)

Filed Under: Content, Influency, Media

WHAT HAPPENS When You ‘Build a Web Site in One Hour’ ?

Posted on April 19, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

What Happens If You Search for Build a Web Site in One Hour?You can build a web site in an hour, but it’s a very bad idea. On the other hand, if you talk about building a web site in one hour, enough, in the right way, and in the right places, people notice. And Google notices, which is equally—maybe more—important.

Now, let’s dissect, and maybe even undo that last part of what I said.

Google says that when you create content you need to make it attractive to people, and that attractiveness to Google will follow naturally. Sure it will; all you have to do is create content that rivals the volume and quality of mass media outlets spending ten of millions of dollars per month, and you’ll be golden. ... READ MORE of WHAT HAPPENS When You ‘Build a Web Site in One Hour’ ? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (713 words, 3 images, estimated 2:51 mins reading time)

Filed Under: Content, Influency, Marketing, Media

Hacking the WordPress CMS. Or Stopping Someone Who Wants To

Posted on April 15, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

WordPress Security: Just Change Your User Name

Right this moment, someone is trying to hack your website. And if you use WordPress, right this moment about 90,000 someones are trying to break in.

None of that is hyperbole. There really are bad guys out there trying to break the security on your web site every moment of every day, and there really is a broad-scale attack currently in-progress on web sites running the WordPress Content Management System. ... READ MORE of Hacking the WordPress CMS. Or Stopping Someone Who Wants To at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (568 words, 1 image, estimated 2:16 mins reading time)

Filed Under: Content, Development, Influency

Matt Cutts, TheShortCutts, and … There ARE no Short Cuts

Posted on April 12, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Matt Cutts Talks Search and Bad Links   Matt Cutts, Competition, Search Optimization, and Legitimate Business

About a month ago, a UK-based Marketing consultancy called Click Consult did something smart. Click Consult posted and started updating the collective words of wisdom of Google’s Matt Cutts to a web site they registered call The Short Cutts (and Matt’s short cuts are at theshortcutts.com, get it?).

This is brilliant in several ways. And the topic here, strong as ever, is Influency*. ... READ MORE of Matt Cutts, TheShortCutts, and … There ARE no Short Cuts at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (689 words, 3 images, estimated 2:45 mins reading time)

Filed Under: Content, Influency, Marketing

Influency, Content, Television, Media Control, and Aereo

Posted on April 10, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Too Many Options for Media, Content, and Television

Television is all about Influency. Media, content, copyright, and now, Aereo.

While television networks are beginning to lobby to get Aereo classified as a copy-right-stealing infringer of rights to their broadcast signals, I’m telling you, right here and now, that Aereo is nothing of the sort. It IS, however, a huge threat to the Influency plays that broadcasters have been trying to protect.

And they’re losing that battle. ... READ MORE of Influency, Content, Television, Media Control, and Aereo at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (560 words, 2 images, estimated 2:14 mins reading time)

Filed Under: Business Change, Content, Influency, Media

Livefyre? Bad Idea. But Not For Why You Might Think …

Posted on April 5, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

Livefyre: A Great Idea, But Not for Comments

When you’re The Answer Guy, you need to have answers ready for tough questions. And for the time being, my answer to “is Livefyre a good idea?” is, sadly, an emphatic no.

This makes me sad, but probably not for the reason you’re thinking. Livefyre does what it’s supposed to do and we could see that from the moment we installed it yesterday. But technologically speaking, Livefyre is a bit of a mess. And while it tries to make good on its promises, like letting you keep all your Search Engine Optimization juice, Livefyre creates other influency-sapping issues. ... READ MORE of Livefyre? Bad Idea. But Not For Why You Might Think … at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (949 words, 1 image, estimated 3:48 mins reading time)

Filed Under: Content, Influency




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