by Jeff Yablon | Mar 8, 2013 | Business Process, Customer Service, Influency
Influency comes in many forms, and with almost everyone having a mobile phone, your wireless telecom carrier sure does occupy a position of influency in your life. You’ll pay what they tell you, or bad things will happen. Or maybe not. Over three years ago,...
by Jeff Yablon | Feb 25, 2013 | Business Process, Influency, Marketing, Media
Less than ten months ago, Microsoft paid $800 million for one-sixth of one part of Barnes and Noble. I told you then that it was a ridiculous valuation, but numbers notwithstanding thought that Microsoft was making a good move buying their way into a new market. Now,...
by Jeff Yablon | Jan 28, 2013 | Business Process, Marketing
I don’t talk about retail very much, because it’s a business where very little changes. Influency* ? Sure; see the commercial, buy the goods. Nothing new there. This morning I’m thinking about Dove soap. Dove, a brand of...
by Jeff Yablon | Jan 15, 2013 | Business Process, Influency
Last week at the huge consumer trade show CES, Samsung introduced a refrigerator with a touchscreen and Internet access. And as dumb as that sounds, there’s one small tweak that makes it anything but. The Samsung T9000. Now with Influency* baked right in....
by Jeff Yablon | Dec 17, 2012 | Business Process
In Google, we trust. A few days ago, though, Google did something that has to call into question whether the search and advertising behemoth is trustworthy. Trust Google? That’s getting harder. Let me be clear that I’m talking about some very...
