video

How’s This Sound? Live from Yahoo! It’s Saturday Night!

Posted on May 17, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

Just how important is a) creating video and other media and b) owning it? Ask Lorne Michaels and the production company that owns Saturday Night Live.

SNL has been around for a very long time, and the volume of video that the decades-old franchise has produced is huge. And until now, the only place you could see it was at the web site of NBC, the television network that airs Saturday Night Live and always has. Well, SNL’s archive is moving to Yahoo!. Meaning that NBC, which you’ve always thought was the company that guarded the assets of everybody’s favorite weekly comedy program, just lost the rights to air those videos; it turns out NBC didn’t own them. Live from Yahoo!, It’s Saturday Night! ... READ MORE of How’s This Sound? Live from Yahoo! It’s Saturday Night! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (237 words, 1 image, estimated 57 secs reading time)

Filed Under: Content, Influency, Media

WHAT HAPPENS When You ‘Build a Web Site in One Hour’ ?

Posted on April 19, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

You can build a web site in an hour, but it’s a very bad idea. On the other hand, if you talk about building a web site in one hour, enough, in the right way, and in the right places, people notice. And Google notices, which is equally—maybe more—important.

Now, let’s dissect, and maybe even undo that last part of what I said.

Google says that when you create content you need to make it attractive to people, and that attractiveness to Google will follow naturally. Sure it will; all you have to do is create content that rivals the volume and quality of mass media outlets spending ten of millions of dollars per month, and you’ll be golden. ... READ MORE of WHAT HAPPENS When You ‘Build a Web Site in One Hour’ ? at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (713 words, 3 images, estimated 2:51 mins reading time)

Filed Under: Content, Influency, Marketing, Media

Influency, Keynote Speeches, and Talking Heads

Posted on April 9, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

See this unremarkable-looking seventy-year-old man? His name is Michael Markman. Once upon a time, mickeleh, as he calls himself on YouTube, was a highly-placed Appler, and if you click the picture above you can see mickeleh tell about the time then-Apple CEO Gil Amelio delivered the worst keynote address in the history of keynote addresses.

Mickeleh talks about this disastrous event for fifteen minutes. He never leaves the screen; it’s the definition of a talking-head video. And yet, watching Michael Markman ramble for fifteen minutes about the agony of watching Gil Amelio for much longer than than is … well, fun. ... READ MORE of Influency, Keynote Speeches, and Talking Heads at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (235 words, 1 image, estimated 56 secs reading time)

Filed Under: Influency, Marketing

The Simplicity of The Agony of The Influency. And Hot Coffee

Posted on April 8, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Video Media? As Simple As Influency

With The Answer Guy’s Daily Influency Videos now rolling out, I find myself being asked a new kind of question regularly: how do you do that? And my answer is starting to sound a lot like influency is as simple as getting a hot coffee … you need to ask the right way.

Last week, we published a video called You Can’t Really ‘Build a Web Site in One Hour. And we see it as a simple, direct message, but the way people respond to the message still depends on the way they hear it. As we’ve said around here for a long time, perception is reality. ... READ MORE of The Simplicity of The Agony of The Influency. And Hot Coffee at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (641 words, 1 image, estimated 2:34 mins reading time)

Filed Under: Influency, Media

Influency, Back-Up Plans, and When ‘Everything’ Isn’t Enough

Posted on March 19, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

You REALLY Don't Want a Youtube Penalty

Google penalties are a very bad thing. We’re careful to keep our clients’ Optimization strategies on the up-and-up so Google not only sees them as important and worthy of high search engine optimization rankings, but doesn’t ever see them as bad guys. And we demonstrate our work and philosophies by drinking our own Kool-Aid.

YouTube penalties are even worse.

Yesterday, when we uploaded The Daily Influency Video, we were greeted by a couple of problems. First, yesterday’s video isn’t “monetized”, meaning that there are no advertisements running in or before it. And second, we’ve lost the ability to include links in our videos back to the pages we talk about here at Answer Guy Central: ... READ MORE of Influency, Back-Up Plans, and When ‘Everything’ Isn’t Enough at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (582 words, 2 images, estimated 2:20 mins reading time)

Filed Under: Business Change, Content, Influency, Media

Newspapers may be Influence-y, but talking-head video isn’t

Posted on March 12, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Bad Talking Head Video from John Markoff, on Skype, in a car

This is John Markoff. Mr. Markoff, best known for once saying that blogging would turn out to be the CB Radio of the 21st century, is a science and technology writer for The New York Times, and the guy who’s become most visible at The Old Grey Lady now that David Pogue has become distracted by other things.

Ironically, Mr. Markoff appears in this New York Times video sitting in his car, looking more like a spokesman for an insurance company than a technology journalist. ... READ MORE of Newspapers may be Influence-y, but talking-head video isn’t at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (365 words, 2 images, estimated 1:28 mins reading time)

Filed Under: Content, Influency, Media

Influency: The Daily Video

Posted on March 5, 2013 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 5 Comments

Welcome to TAG, The Answer Guy’s Influency Daily Video!
This is where you can find our latest tip on Influency and Integrated Marketing.

And it’s free!

TAG Influency Videos are also available in collections, grouped by topic, date, and business focus. Just follow the links . . .

If you’d like, take a look at our start-up packages, or if you’d prefer to jump right in, or you have questions, Contact The Answer Guy

Filed Under: Content, Influency, Marketing, Media

Media Business Change H.264 Style, Apple, and Google

Posted on November 27, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 4 Comments

You know this guy. Cripes, you are this guy. Your computers make you crazy, because, let’s face it; computers are too hard.

When I wrote that story last year, I was thinking about file format incompatibilities. Specifically, I was talking about the way different video file formats interact when you try and splice them together, and my point was that although we know how to “make it happen” for you, it’s a shame that our clients need us for that—businesses end up having issues with what should be something simple; video should just be video. ... READ MORE of Media Business Change H.264 Style, Apple, and Google at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (431 words, 1 image, estimated 1:43 mins reading time)

Filed Under: Business Change, Media

It’s A Game Changer: Start Producing Video. If You Dare

Posted on October 16, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 11 Comments

Think you should leave Britney alone? Think again.

I’m about to do a 180 degree turn on something I’ve said here a few times. Pay attention, though, because as I turn, I’m also going to be moving the circle.

Just like YouTube has.

Last week, Google announced that they were changing their search engine algorithm to look at YouTube traffic differently. Moving forward, the number of clicks you get on a video on YouTube will matter in Google’s Search Engine Optimization rankings less, while the time people spend actually watching your videos will count more in SEO-land. ... READ MORE of It’s A Game Changer: Start Producing Video. If You Dare at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (667 words, 1 image, estimated 2:40 mins reading time)

Filed Under: Business Change, Content, Influency, Marketing, Media, Search Engine Optimization SEO

It’s The Best TV Ever! (Except It’s Pointless)

Posted on August 23, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Soon, LG will start selling a TV that shows four times more pixels than any other television. 1920×1080? Garbage. How does 3840×2160 grab you?

Never mind that the new LG “4G” TV will cost $22,000 when it launches, or that you almost certainly don’t have a wall in your home where the massive 84″ television will fit and make sense. We get it; LG’s new 4G top-of-the-line beast is for rich people, and nobody else. ... READ MORE of It’s The Best TV Ever! (Except It’s Pointless) at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (488 words, 1 image, estimated 1:57 mins reading time)

Filed Under: Business Change, Marketing

Shawn and Sean In Search Of The Killer App. And It’s AIRTIME

Posted on June 7, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 2 Comments

It’s Airtime, Dude!

Much to my surprise given my background as a quasi-geek and the subject I write about most often, I hardly ever talk about “the killer app”. Killer Apps are the very definition of business change, and the kind of thing that I’d have thought before I checked this morning that gets more attention.

Then again, real killer apps come along so seldom, maybe it’s right that I don’t talk up the “next great thing” all that often. ... READ MORE of Shawn and Sean In Search Of The Killer App. And It’s AIRTIME at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (833 words, 4 images, estimated 3:20 mins reading time)

Filed Under: Business Change, Design, Development

I Must Be Getting Good at This: Seth Godin is Parroting Me!

Posted on March 30, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 0 Comments

This might come off as self-congratulatory. Or it might sound like I’m surprised.

Both are correct.

This morning, I came across this piece at Henry Blodget’s Business Insider. In it, Henry praises Marketing Guru Seth Godin for this short post.

I’ve mentioned Henry Blodget here a couple of times, Seth Godin repeatedly. If you read what I think about Blodget and what I have to say about Godin you’ll see that I have widely different opinions of these two very successful men. But today I praise Henry Blodget for pointing out something I’ve been saying for quite a while: attention spans have shrunken to very nearly zero. ... READ MORE of I Must Be Getting Good at This: Seth Godin is Parroting Me! at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (301 words, 1 image, estimated 1:12 mins reading time)

Filed Under: Business Change, Content, Marketing, Media

The iPad Retina Display is a Complete Waste of—Everything

Posted on March 22, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 15 Comments

The newest iPad’s “Retina Display” is Stupid.

There, I said it.

Holy cow, the crispness of resolution of video or any elements “built for the Retina Display” is amazing to behold. Now, go find something—anything—that actually makes use of the technology. ... READ MORE of The iPad Retina Display is a Complete Waste of—Everything at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (585 words, estimated 2:20 mins reading time)

Filed Under: Business Change, Content, Marketing

In Praise of Chris Brogan and Video Production Values

Posted on January 26, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 3 Comments

I’ve mentioned Chris Brogan here quite a few times. Sometimes, I praise him. More often, I call Mr. Brogan out for being disingenuous, or inauthentic. Once, I suggested Chris wasn’t very smart, which he didn’t care for (although I think he missed the context of my commentary).

Today, I come not to bury Chris Brogan, but to praise him. ... READ MORE of In Praise of Chris Brogan and Video Production Values at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (391 words, estimated 1:34 mins reading time)

Filed Under: Business Change, Marketing, Media

Chatroulette? That’s So Two Years Ago. Check Out YouNow.com

Posted on January 10, 2012 by --Jeff Yablon/The Answer Guy-- Influency & Integrated Marketing Strategist • 1 Comment

Is it really almost two years since Chatroulette showed up, grabbed our attention for a few seconds, and then disappeared? Amazingly, yes. And while both that link to a piece here at Answer Guy Central and this story about the legality of Chatroulette continue to bring us traffic (That’s Search Engine Optimization, friends), Chatroulette itself has all but faded into memory.

Now, we get younow.com. and in a way it’s more horrifying that Chatroulette ever was. ... READ MORE of Chatroulette? That’s So Two Years Ago. Check Out YouNow.com at Answer Guy Central, your Influency and Integrated Marketing Source By Clicking Here (296 words, estimated 1:11 mins reading time)

Filed Under: Business Change, Search Engine Optimization SEO

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