by Jeff Yablon | Dec 17, 2015 | Business Change Highlights, Business Process, Customer Service
Yesterday I broke a ceramic candlestick. You’ve probably never seen that sentence before, certainly not on a page at a website about business process and customer service. And I’m hoping you’ll never see it again, because I suspect that the next...
by Jeff Yablon | Dec 14, 2015 | Customer Service, Influency
A couple of years ago we published this piece questioning whether Angie’s List co-founder and CEO Bill Oesterle’s authenticity could be trusted. It turns out, Bill Oesterle may have been the most authentic part of Angie’s List. Can You Trust...
by Jeff Yablon | Dec 11, 2015 | Content, Marketing, Search Engine Optimization SEO
By now, you’ve heard of Search Engine Optimization. While it was considered snake oil for a few years, even non-technical, non-marketing types have come to understand that SEO matters, even if they don’t know what that means. Even if they fall into the...
by Jeff Yablon | Dec 3, 2015 | Business Process, Marketing
Earlier this week, I told you about changes coming to the website world, via WordPress Calypso. They’re big changes; game-changers, really, changing both your reality and WordPress Reality. This is not a subject of mere passing interest, of course. We’re...
by Jeff Yablon | Dec 1, 2015 | Marketing
Like our clients, we’re constantly on the lookout for ways to manage business change. The WordPress Helpers (about to be relaunched as The Website Helpers), was our project for 2015, undertaken with an eye toward WordPress’ immense market position. Last...
