by Jeff Yablon | Aug 17, 2015 | Business Change Highlights, Business Process
Five years ago, President Barack Obama proved himself the ninja master of business negotiation, getting British Petroleum to commit twenty billion dollars to a clean-up fund for their disastrous oil spill in 2010. This despite BP’s statutory liability being...
by Jeff Yablon | Aug 13, 2015 | Business Process, Customer Service
See that giant rock, floating all alone with several smaller, disinterested rocks nearby? Welcome to Google Alphabet Customer Service. Answer Guy Central recently moved from the 24/7 insanity of Manhattan to the relative calm of Brooklyn. It’s working out...
by Jeff Yablon | Aug 5, 2015 | Marketing, Media
On the Internet, where no-one can hear you scream, Media Engagement is everything. Wait. Let’s be more emphatic about that: Media Engagement is Everything. This isn’t news, of course. Internet marketing success is all about your media and how people engage...
by Jeff Yablon | Jul 14, 2015 | Content, Marketing, Search Engine Optimization SEO
Last week, we posted this story about Google Rules—specifically, parsing Google Rules. That’s (mostly) a conversation about Search Engine Optimization, of course, and SEO is dead … except, it isn’t. Yesterday, I stumbled on another piece by SEO...
by Jeff Yablon | Jul 9, 2015 | Content, Marketing, Search Engine Optimization SEO
Google has rules. Sometimes Parsing Google Rules is about knowing how to search, while other times parsing Google rules is about getting found. And as time goes on understanding the latter keeps getting more difficult. Yesterday I came across a post at SERoundtable,...
